Pregnancy is no match for Rihanna. Between covering Vogue, winning the Met Gala without even showing up, and slaying the maternity fashion game, the Bad Gal stays booked and busy.
Now, she has another major achievement to add to her 2022 bingo card: opening six new brick-and-mortar Savage X Fenty stores.
Rih's lingerie brand will expand to Chicago, Illinois; Long Island, New York; Atlanta, Georgia; Detroit, Michigan; St. Louis, Missouri; and Newark, Delaware in the near future (exact opening dates TBD).
The announcement comes several months after news broke that Savage X Fenty would open a three-level store in Brooklyn, New York, just blocks away from the Barclays Center. The location has yet to debut, though Rihanna reportedly signed a 10-year lease on the space.
And in case you forgot — the lingerie giant already opened five stores earlier this year.
Clearly, the brand's brick-and-mortar strategy, a move first announced in January, is paying off. In fact, Savage X Fenty's IRL expansion begs the question: will other celebrity-owned lingerie-brands — looking at you, SKIMS — follow suit?
Currently, the Kim Kardashian-owned brand is exclusively sold online and at select Nordstrom locations. Given the shapewear boom, experimenting with IRL SKIMS stores at least seems like it would be a hit.
Kardashian-related musings aside, the Savage X Fenty empire is growing at breakneck speed (eleven stores in less than a year?!) Victoria's Secret is shaking.
