Getting a new passport photo isn't as frustrating as, say, renewing a driver's license or applying for permanent American residency, but it's an irritating process nonetheless, one that would best be expedited if possible. Enter RIMOWA, the reigning champ of luxury luggage. The German company has retooled its flagship in New York's trendy Soho district to include an in-house photo studio ideal for stylish passport pics.

Boasting "comfortable seating, flattering lighting, and a seamlessly automated user experience," according to RIMOWA, its Passport Studio is a self-service experience that aims to elevate a mundane experience to a level of opulence. Hidden inside an integrated divider, RIMOWA's Passport Studio is complimentary — read: free — for shoppers, bathing them in pristine white light for the perfect snapshot, retries optional. Once the ideal image is captured, the Studio prints 2x2" portraits (and emails digital versions for Instagram flexing) on the spot.

Given that international travel is returning to the realm of possibility in the wake of the COVID-19 pandemic and Americans are lining up to renew their passports, RIMOWA picked a perfect time to aid in the procedure. Surrounded by piles of beach-ready eyewear and shapely aluminum suitcases, the Passport Studio is a teaser of trips to come, a whisper of the post-pandemic adventures to come within the year. It's finally time for a proper vacation.

"We're honored to open The RIMOWA Passport Studio in our latest RIMOWA store in Soho, New York," said Emelie De Vitis, CMO of RIMOWA, in a statement. "For us, this new location is an exciting opportunity to continue growing the U.S. market and explore innovative ways to connect with our audience on different aspects and touch points of modern travel; particularly during this time of more limited mobility."


99 Prince Street

New York, NY 10012

We Recommend
  • not in london main
    Acne Studios, Stone Island & More: Browse This Season's Latest Drops
    • Style
  • Campaign imagery of RIMOWA's Tiffany & Co. luggage collaboration
    EXCLUSIVE: With Tiffany & Co., RIMOWA Found a Gem
    • Culture
  • hs-neu-york-glazed-nyc
    Glazed NYC Is Changing the Game for New York's Fashion Forward
    • Culture
  • peter-do
    Peter Do Is New York Fashion’s Greatest Hope
    • Culture
  • hs-neu-york-at-the-moment
    From Rats to Chopped Cheese, Here's At The Moment's Ode To New York
    • Style
  • Image on Highsnobiety
What To Read Next
  • Arcteryx's logo on a store in Shanghai
    Inside the Arc'teryx Museum, Where GORE-TEX Jackets Are Art
    • Style
  • Sarah Andelman's Mise En Page Le Bon Marche pop-up
    Sarah Andelman Made Le Bon Marche Big, Bookish, Beautiful
    • Culture
  • Lacoste's L003 2k24 sneaker in black and white
    Lacoste’s New L003 2K24 Is a Sleeper Hit of a Sneaker 
    • Sneakers
  • Hailey Bieber wears a yellow sweater, indigo jeans, black shoes & Justin Bieber wears a grey hoodie, black scarf, and khakis
    Amidst Breakup Rumors, Hailey & Justin Bieber... Dress Like Opposites
    • Style
  • a model wears a black t-shirt and bag the row's fashion show
    The Row Banned Cell Phones From Its Runway Show. Is That a Good Thing?
    • Style
  • Supreme x The North Face SS24.
    Supreme's Latest TNF Collab Is Quite Literally 50/50
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.