From the inventors of the original sweatshirt comes a new pop-up shop dedicated to all things Russell Athletic.

Located in the heart of SoHo at 449 Broadway, the iconic sports apparel company opened their first temporary store this month and celebrates its rich 110-year history in the athletic industry. Running through October 27, the cavernous space is filled wall-to-wall with a mix of exclusive merchandise, vintage Russell pieces sourced from all over the country, along with a customization station letting shoppers create one-of-a-kind pieces.

One garment you won’t be able to find anywhere else is an exact reissue of the very first sweatshirt Russell invented nearly a century ago. Every OG detail — from the extra wide cuffs, longer waistband, to the iconic V patch — is painstakingly recreated, and it’s made right here in the US just as it was in 1926. There's even a side-by-side exhibit showcasing its oldest known sweatshirt with the 2019 version so you can examine the accuracy of the reissue.

Vintage heads will enjoy combing through a dedicated selection of reclaimed Russell gear with a wide range of apparel featuring garments like a Chicago Cubs warm-up jacket and Oklahoma State sweatshirt, among dozens of other goods salvaged from years past.

Toward the back of the store is the customization area where shoppers can choose from a range of exclusive graphics and patches to adorn their Russell purchases, making each piece truly their own. As if that weren’t enough, Russell is also hosting a slate of events and workshops on-site until the pop-up ends.

Last week Russell hosted a customization session with local designer Carlton Yaito, whose unique artistry and eccentric denim work gained him a sizable following on social media. Some of those custom pieces are on display and available for sale, but you'd better be quick before they're all gone. Their next workshop will feature designer Jacob Keller, who went from being a streetwear YouTuber to founding his own label, Bare Knuckles. Keller will be on-site at the pop-up on October 25 from 7 to 9 p.m. where he’ll unveil his own custom Russell capsule collection.

If you’re in the NYC area, be sure to check out the Russell Athletics pop-up at 449 Broadway. It's open through October 27 from 11 a.m. to 9 p.m. Monday through Saturday, and Sunday from 12 p.m. to 6 p.m.

We Recommend

  • Image on Highsnobiety

    Russell Athletic and fingercroxx Make the Perfect Team

    Style
  • Image on Highsnobiety

    Meet the Dance Crews Vibing In Cozy Russell Athletic Sweatsuits

    Style
  • Image on Highsnobiety

    Russell Athletic's Reloving its Garms with the Reclaimed Hoodie Program

    Style
  • Image on Highsnobiety

    Ceeze Creative Studio and Russell Athletic Launch "Field Gear"

    Style
  • graphic hoodies

    Our Favorite Standout Graphic Hoodies for Under $150

    Style
  • telfar bag

    This Is Not a Drill: Telfar Is Opening a Store in NYC

    Culture

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.