Highsnobiety
Sage Nation

British designer Sage Nation cares little for labels. Menswear, womenswear, both, neither: who cares? All that really matters is quality, wearable apparel designed for real life.

That's what Nation creates with his eponymous brand, though he's long since discarded conventional menswear silhouettes in favor of meticulously sculpted new forms that're on full display in his Fall/Winter 2022 collection, "Formally Casuals."

"[This collection] felt like going back to basics in a way — really thinking about what the child in me gets excited about," Nation explained to Highsnobiety. "In my head, when forming this collection, I had this image of a Japanese salaryman meets Liverpudlian football hooligan. It makes no sense but so much sense at the same time."

Nation, who was born in Japan but grew up in the UK, has enjoyed surprisingly swift acceptance in the East, with his Spring/Summer 2022 collection picked up by a bevy of tastemaking boutiques after he began working with a Japanese showroom.

Perhaps its Nation's multi-cultural practice that makes his work so appealing to stylish folks on either side of the planet.

"Both worlds play a part in my upbringing and memories," Nation continued. "This is why the collection is called "Formally Casuals": Casuals referring to the British subculture of "Football casuals" that has really informed many of the archetypes we see today in fashion."

Like he demonstrated with a recent Helly Hansen team-up, Nation is particularly fond of terracewear, though he filters that inspiration through a lens shaped by Japanese streetwear and rendered exquisite by Japanese and British fabrics.

Your Highsnobiety privacy settings have blocked this Instagram post.

Nation renders these advanced shapes accessible through refined cuts.

This ethos is epitomized by his FW22 collection's lookbook, where his signature pieces are styled with future classics.

For instance, Nation's trim shirting — now fitted with scoop pockets — and generous trousers are layered beneath boxy chore coats in a surprising seersucker (it's not just for summer anymore) and delicate knit sweaters fitted with elbow cut-outs, unexpected ventilation for an insulating mid-layer.

Your Highsnobiety privacy settings have blocked this Instagram post.

One piece in particular stands out to Nation: "the body warmer/gilet made from 100% recycled Japanese nylon was a joy to bring to life," he said.

"It was really informed by a WWI military life jacket: we took the shape, stripped it back and used a Thermore lightweight down. This vest is very light — a great layering piece with texture and volume."

Of the staple pieces that're returning for FW22, few bring Nation as much pleasure as his Box Pleat Trouser, a loose-cut pant fitted with a cavernous box pleat on each leg, allowing for a shocking amount of volume in a relatively concise package.

"People have really started to associate the silhouette of that trouser with Sage Nation which brings me a lot of joy as a designer," Nation said. "That's really when you feel like you're getting somewhere with a certain design language — when someone can see a certain shape or a finishing and associate it with the brand. This is when you really start 'communicating' through design, as people say."

Your Highsnobiety privacy settings have blocked this Instagram post.

This reception hasn't changed Nation's approach to creation, admirable given the pressure that relative success often places on young independent designers.

"I wouldn't say [that the brand's expansion] has affected my creative process, really," he said. "I think good work is good work and the right people will be drawn to it regardless. However, my clothes are for people so it is important for me to stay in tune with what people's needs are in the contemporary world."

"I think good design comes from understanding people more than anything."

We Recommend
  • Instagram's Explore Page showing celebrity photos from 2014, 2016, and 2017
    Why Are Tumblr-Era Celebrity Selfies All Over My Instagram Explore Page?
    • Culture
  • _J.L-A.L_ fw24
    _J.L-A.L_ Takes Corporate Clothing to New Places
    • Style
  • fendi
    FENDI Splits High Fashion In Two For Its Winter 2023-2024 Collection
    • Style
    • sponsored
  • Marc Jacobs Tote Bag
    Fall/Winter 2023 Updates of the Marc Jacobs Tote Are Here
    • Accessories
  • Image on Highsnobiety
    Get Ahead Of The Changing Seasons With Mountain Hardwear’s Fall 2023 Collection
    • Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Clarks Originals Walla Eden Lo.
    ​​Clarks Turned Its Wallabee Into a Very Nice Sneaker
    • Sneakers
  • Dua Lipa YSL Beauty
    Dua Lipa's Beauty Ethos Is "Natural, No F*%ks Given"
    • Beauty
  • lionel messi adidas samba
    adidas' Samba Sneaker Just Got Messi
    • Sneakers
  • Models wear Hed Mayner's Spring/Summer 2024 collection
    Hed Mayner's Reebok Collabs Are Too Good to Last Forever
    • Style
  • nike zoom vomero 5 design by japan
    No Notes, Nike's Japan-Designed Vomero Sneaker Is Stunning
    • Sneakers
  • new balance sandal 2024
    New Balance's Dad Sandal Is Ready to Rule BBQ Season
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.