UK department store Selfridges has unveiled an impressive new addition to its architecture in a third floor in a special designer space.
Following retail superpower Dover Street Market, designers will be involved in the aesthetic processes of showcasing their wares in the space, giving the third floor an exclusive feel for its intimately created design. The 17,200 square foot space will be aptly named "The Theatre of Forces"; project director Sebastian Manes was inspired by the "flexible future of fashion" and "progressive moves in how we buy, present and think about fashion" for its inception.
Inside the space, consumers will be able to sample wares from top-end brands such as Craig Green, Kenzo, Vetements, Off-White and Champion. Alongside these already established brands, 29 of the space's 67 brands will also be new to the Selfridges.
As suggested, each display within the space is unique and features different themes, giving the space a motif of diversity and simultaneous coherence in its commitment to aesthetic excellence. No detail has been left unchecked - even the change rooms feature slick aerial landscapes and are complete with selfie sticks and a backdrops for optimal selfie taking.
The space can now be visited at Selfridges' Oxford location, be sure to also check out the gallery above for your first look at The Theatre of Forces.
Selfridges 400 Oxford St London WA1 1AB UK