London's Selfridges explore the possibilities of unisex fashion in their latest project titled "Agender." Examining "the feminine, the masculine and the interplay found in between," the store takes a more rational approach to a contentious subject usually surrounded by a storm of reactionary, clickbait commentary. From the beauty hall up, the department store looks to challenge both the customer's approach to buying and their own approach to merchandising and retail. From skincare brands without the usual gendered packaging including Aesop and Nars, to exclusive unisex collections from Bodymap, Underground, Nicopanda and Rad Hourani Haute Couture, Selfridges open the door to a more unified shopping experience. Additionally, pieces from a selection from well-known labels including Ann Demeulemeester, Casely Hayford, Comme Homme Plus, Gareth Pugh, OAMC and Yohji Yamamoto will be placed under the "For All to Wear" banner.

Longtime fan of this more free-thinking approach, Faye Toogood, one half of sister design duo Studio Toogood, creates a unique set of spaces interpreting the Agender brief. Two zones, or "houses" use abstract sculptures and raw structures to convey a sense of what the store calls "a curated archive." Steel-mesh, vulcanised rubber, pink latex, horsehair and earth-toned concrete create an organic, unpolished installation; the products, stored in handmade bags, encourage the customer to approach each item based on intuition. Faye Toogood explains "it’s about trying to pare back the superficial layers of polish and branding and by doing so reveal something that is innate." A fascinating exploration of identity and gender in a major retail space, Agender runs in-store throughout March with collections available to buy online.

Selfridges: 400 Oxford Street, London W1A 1AB

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