Last week, we reported on smart’s surprise appearance at the PUMA Cell Venom launch at solebox Berlin after the popular car manufacturer showed up with a one-of-a-kind smart car featuring a unique raffle that gave disappointed sneakerheads a second chance to grab the sneaker following its sellout release. Now, an exclusive video from the event is available for your viewing pleasure should you have missed what went down on the day or hope to catch a glimpse of yourself enjoying the evening.

smart didn’t hold any punches putting on a show worthy of the hyped sneaker’s anticipated release. Shutting down a section of the street, smart’s “The drop after the drop” whip pulled up in style outside of a location emblazoned with glitchy projections that until the car’s arrival had only teased what was ahead. Following a sneaker raffle that saw eager attendees win the Cell Venom directly from the trunk of the car, guests enjoyed free drinks plus performances from A$AP Mob-approved Chynna and Berlin-based collective Live From Earth at an after party.

On the same day as the event, smart made three final pairs of the illusive PUMA Cell Venoms available worldwide via an online raffle that ran for just 24 hours on Instagram. The lucky winners will be contacted this week.

Check out the video above to see the event as it happened and follow smart, PUMA, and solebox on Instagram for all the latest news from the brands.

Words by Aaron Howes
Branded Content Editor
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