Highsnobiety
Double Tap to Zoom
Zara
1 / 4

In a bizarre — and completely unexpected — collaboration, Sony and Zara have teamed up to drop what could quite possibly be 2020's most unappealing sneaker.

The "Sony Interactive Entertainment Sneakers" are only available in kids' sizes, ranging up to a US 7, though the PlayStation-themed kicks seem too uncool for even the playground.

The upper features a PlayStation 1-inspired grey colorway. The tongue features a full-color PlayStation graphic and the elastic strap over the front is stamped with the console's signature X and square combo, making for highly overt branding.

That's not all, the heels are equipped with tabs featuring PlayStation text and a "Power" button. And of course, just in case the shoes didn't already stand out enough, this is all completed with a green “air” bubble for cushioning.

This is not the Japanese tech giant's first foray into the world of sneakers. In 2018, Sony linked with Nike for an Air Force 1, which is one of the most coveted Air Force 1s in recent history. This co-branded Zara sneaker, on the other hand, is a far cry from some of the past PlayStation sneakers we’ve seen.

If you're not scared off, you can cop a pair of PlayStation kicks on the Zara webstore now for $50.

To stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning-quick updates to your inbox.

We Recommend
  • From ASICS to HOKA, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • MM6 Maison Margiela Just Dropped the Season's Funkiest Dr. Martens
    • Style
  • From adidas to ASICS, Browse This Week’s Best Sneaker Releases
    • Sneakers
  • Nike's Gamer-Friendly Grail Is...Coming Back?
    • Sneakers
  • PEACEMINUSONE's Nike Sneakers Are Back & Para-Noisy As Ever
    • Sneakers
What To Read Next
  • Was John Galliano Too Galliano for Margiela?
    • Style
  • Nike's Tiffany-Flavored Air Max Looks Like Luxury
    • Sneakers
  • Converse's Military-Level Stomper Boot Is Built to Last
    • Sneakers
  • A Ma Maniére Has Done the Impossible: Converse Chuck Taylors With a Nike Swoosh
    • Sneakers
  • The North Face Is Full-on Fashion Now, Purses & All
    • Style
  • Stüssy, Bottega Veneta, Nike, Rick Owens… Dover Street Market Unleashes 80+ Collabs
    • Style