Frieze has just kicked off in New York City and while the process of attending and purchasing work at art fairs might seem like an activity reserved for the in-the-know and wealthy, artist Steve Keene is making his work accessible to everyone. Each piece he creates during the fair is priced at $10, $20, and $50, depending on its size.

Keene’s exhibition in the PPOW gallery stand involves him live-painting colorful images of animals and musicians like David Bowie, Depeche Mode, and Siouxsie and the Banshees.

The low price-point means that attendees can snap up an original artwork for next to nothing. It’s a great move, especially for those making their first foray into art collection, which can be quite a daunting task if you don’t have the financial means or knowledge to do so.

“It’s the perfect metaphor for an art fair,” dealer Wendy Olsoff told Arnet. “Even if we sell everything he makes, we still wouldn’t make money on the booth. It’s about being dedicated. We love what we do.”

In other news, Chinatown Market founder Mike Cherman and Adam Petrick, global director of brand marketing at Puma, pulled up by our office to drop some deep knowledge. Check below.

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