Key Pieces: Current favorites are the hooded sweatshirt sporting a maxi logo print and the "Dualism" graphic T-shirt.
Release Date: Available now
Price Range: $53 - $93
Buy: Online and in-store at Superconscious
Editor’s Notes: Superconscious — one of Berlin's best up-and-coming concept stores – just dropped its first-ever merch collection. The new capsule includes four pieces: a logo tee and hoodie, as well as two graphic tees.
Opened May 2013, Superconscious is a joint project by Nikolai Goutzov and Simeon Dimitrov, who linked up to fulfill their dream of creating a unique concept store in the heart of Berlin's Mitte.
Now, the store is known for offering a highly curated selection of streetwear and small niche brands not found elsewhere in Berlin. In fact, Superconscious was the first-ever store in Europe to carry Korean label Used Future. Pioneering a brand new direction in Berlin as far as style and brand curation is concerned, Superconscious still maintains a friendly and inclusive culture.
The store's first-ever merch collection features Superconscious logos and graphics, ranging in price from $53 to $93. To support the merch launch, the shop also released a lookbook featuring a black albino model.
Take a closer look at the lookbook below and scroll down to shop the full drop.
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