It's hard to imagine that there’s any space left to conquer in the NFT world, which in the past couple of months has brought us the likes of everything from fragrances to jewelry. But Superplastic, the luxury collectibles brand based around the animalistic pop-characters created by Paul Budnitz, claim to be entering uncharted territory with the drop of their third NFT series, SUPER TRAGIC, that features “the first ever collaboration between a living and a virtual artist.”

Launched on April 18 on Nifty Gateway, SUPER TRAGIC is a collaboration with the artist Matt Gondek and is made up of five animated NFTs. Each NFT features a Superplastic character being destroyed by Gondek’s own duck-like characters, The Little Shits. In addition, they also sold four limited edition auction pieces as part of the same NFT collection.

NFTs seem to be par for the course for Superplastic, whose characters take on the roles of real people, indulging in sex, drugs, and debauchery. Even in a pre-NFT world, their characters were doing collaborations with the likes of Pop Smoke and Lil Nas X. As Paul Budnitz continues, “Our characters have their own personalities. They act and live and do all this shit, just the same as anyone else. But they also do the stuff that anime characters do. So Janky gets the shit kicked out of him; he even died recently. While Guggimon was in rehab recently for a while. That’s also what we mean when we say this is the first collaboration between a virtual and a living artist.”

It’s an aspect of gamification that the brand used for earlier NFT releases. Their second NFT, which was released in February, featured NFTs that had to be purchased at certain times, or collected together to unlock rarer drops or particular features. In contrast, their first NFT drop (that happened on Nifty Gateway last November), was more traditional, with limited-edition characters selling for upwards of 70K.

NFTs in general have been a way for brands to open up their wares to a new audience. Although the bigger blue-chip brands have been hesitant to get into the NFT market out of fears that it's just a fad, they have offered many artists a new audience and a way to certify their work.

For Gondek, NFTs can be a way of democratizing the art world in general, “I think with anything that’s brand new, there’s an explosion of growth. Anytime a human sees a way to make some money, the market is flooded. It’s great what’s going on, but NFTs will be beneficial most for its certificate of authenticity. When you sell a print or a painting, it comes with a certificate of authenticity, which right now is just a piece of cardboard with a foil stamp on it. Someone can replicate that, but now we’re able to attach work to a blockchain and show proof of ownership, clear across the board. I think that’s really going to be the future of it.”

By being able to sell releases as videos with story lines and arches, NFTs opens up a whole new realm of possibilities for brands like Superplastic. It's clear that we’re still in the early stages of where the medium can take us, especially once they become available to a larger audience. As Budnitz notes, “NFTs are a blockchain art form, so we’re really interested in things that you can do that create both an experience and scarcity and also improve the art itself, using that part of the art form. My hope is that once the form is democratized, the great stuff will rise to the top in a way that’s a bit better than having a few gallery owners decide what’s good.”

What To Read Next

  • Image on Highsnobiety

    Packer Serves a Perfect Rendition of Reebok's Club C

    Sneakers
  • Image on Highsnobiety

    The Best Gifts Under $200 That Everyone Will Love

    Style
  • Image on Highsnobiety

    Diadora Turns Its Tennis Heritage Into a Sneaker Grand Slam

    Sneakers
  • Image on Highsnobiety

    These Are Our Favorite Salomon Sneakers to Shop Now

    Sneakers
  • Image on Highsnobiety

    Put Down Your Phone This Holiday With Ray-Ban Stories Smart Glasses

  • Image on Highsnobiety

    The Zegna Luce Foldable Shades Are an Exploration Essential

    Design
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.