The Hundreds has been a staple in streetwear since the early ’00s, and to celebrate its history since co-founded by Bobby Hundreds in 2003, the California-based streetwear imprint has opened its new Los Angeles flagship, located at 501 N. Fairfax Ave.
This new location follows up on the recent closing of RSWD, their original shop at 7909 Rosewood Ave., which celebrated its 10th anniversary last year. One of the store’s defining focal points is a giant mastodon skeleton sculpture breaking through the shop’s concrete floor, as a nod to the fossils at the La Brea Tar Pits nearby.
Bobby explains, “We turn 15 this year, which is like 250 in streetwear years, and I wanted to address the elephant in the room. Literally.” The concept behind the new shop’s design is inspired by a classic The Hundreds graphic called “Death from Below;” a meditation on the idea of underdogs rising up from the underground.
In addition, various items from the brand’s history have been placed in the ‘tar’ surrounding the sculpture, such as the label’s Ben Baller chain, a Back to the Future hoverboard, a brick from their New York store, and more.
Furthermore, to coincide with the opening, The Hundreds has also released a new “Rosewood” collection, comprised of tees and an M-65 field jacket customized by Bobby Hundreds, all of which are available in limited quantities and exclusively at The Hundreds Los Angeles.
If you’re near the area, visit the official address below.
501 N Fairfax Avenue
Los Angeles, CA 90036
Recently, The Hundreds teamed up with Japanese artist Usugrow for an LA-inspired capsule.