The North Face is always up to something cool but its Japanese branch is always up to something even better. From Purple Label to a dedicated maternity line, the Goldwin-owned The North Face is basically killing it.

TNF Japan's 141 Customs program is further proof. Launched in 2020, the initiative allows customers to create personalized editions of North Face classics on Goldwin's website, DIYing staples like the Nuptse puffer jacket, Denali fleece, and Granule shoulder bag.

The process is pretty straightforward and can be tested through a digital simulator — of course, like everything The North Face Japan does, 141 Customs is only available within Japan.

It's still fun to tinker around with, though, with loads of color and pattern options at your disposal. The idea is to encourage shoppers to create a truly unique TNF piece, something one-of-a-kind.

After toying around with the 3D models, customers have to make a reservation to create their custom piece — here's where it gets interesting.

Only two TNF Japan stores offer 141 Customs clothing and the company only just opened its first dedicated accessories outpost. It's very site-specific, you see, because a 3D scanner will acquire your body shape to ensure the perfect fit — these aren't just in any TNF store!

These high-tech shops usually also offer dedicated in-house repair services.

Then, staff will work with clients to select the right mix of textiles to meet their whims, taking the process to the realm of true bespoke. The finished designs are assembled by hand inside Goldwin's Tech Lab, one at a time.

The entire process will take about a month, not including additional fittings if necessary.

It's thoughtful schemes like this that distinguish Japanese The North Face from its VF Corp-owned counterpart. And, look, there's plenty of cool stuff over here, as well. It's just that TNF JP hits different, in a very good way.

We Recommend
  • Image on Highsnobiety
    We're Not Cappin' When We Say These Are The Best Men's Hats
    • Style
  • best american brands Alpha Industries Calvin Klein Converse
    The 21 Brands That Define Americana
    • Style
  • best puffer jackets
    15 Puffer Jackets To Ease Into Fall With
    • Style
  • Image on Highsnobiety
    The Best Affordable Sweatpants You Can Cop Right Now
    • Style
  • Image on Highsnobiety
    The 13 Best Back-to-School Backpacks
    • Style
  • Image on Highsnobiety
What To Read Next
  • Kevin James as seen in a promotional photo for CBS comedy 'The King of Queens'
    Kevin James, Meme King (of Queens)
    • Culture
  • Actor Bradley Cooper wears a peacoat, jeans, and Salomon sneakers with sunglasses and a buzzcut hairdo
    Bradley Cooper, Simple Salomon Style Icon
    • Style
  • 8on8's ASICS GEL-Kayano 14 sneaker collab, including tonal black and white running shoes
    These Collaborative ASICS May Look Plain, But They Ain't
    • Sneakers
  • Kendall Jenner wears a trench coat tucked into a pencil skirt with black loafers and leather handbag outside of The Row's Spring/Summer 2024 runway collection
    Kendall Jenner Defies Physics, Tucks Trench Coat Into Skirt
    • Style
  • Ollie Olanipekun's New Nature Initiative
    Ollie Olanipekun is Carving Out a New Nature for Us All
    • Culture
  • Swatch & OMEGA's Moonswatch in Mission to Moonshine Gold "Harvest Moon"
    Surprise Harvest: Swatch & OMEGA Restock Mission to Moonshine Gold Moonswatch
    • Watches
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.