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The North Face Purple Label

Brand: The North Face Purple Label

Season: Spring/Summer 2019

Key Pieces: With almost too many to choose from, some of the collection’s defining pieces have to be the mesh angler vest, cotton twill field hats, camouflage Cordura nylon day pack, and field leather jacket.

Release Date: Select items available now

Buy: The North Face Standard in Tokyo and all nanamica flagships

Editor’s Notes: Having garnered a notable reputation outside of Japan, not only as a result of its forward-thinking approach to design but also the fact it has never exported its goods until last week, The North Face Purple Label is a brand for those in the know. With the label's limited accessibility having done wonders to boost its desirability, this year’s Spring/Summer 2019 collection builds on an already unshakeable reputation.

Full of everything one might have come to expect from the clothing laboratory of Eiichiro Homma, the new Purple Label collection is subdued in its styling, reverting the focus back to masterfully crafted silhouettes, fabric choices, and the importance of functionality. The collection doesn’t scream its brilliance because it doesn’t need to. Its unbeatable attention to detail and that all-signifying Purple Label speak volumes instead.

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