The North Face has just announced its own “recommerce” store to keep apparel in use longer. “Renewed,” as the project is called, will sell refurbished apparel to extend product life and deliver on the brand’s commitment to supporting an economy built upon sustainability.
With this move, The North Face not only has the environment in mind but customers’ wallets, too. The refurbished apparel will be more affordable, allowing more people access to the brand’s products. Patagonia already operates a similar service.
Some of The North Face’s most popular pieces, such as Nuptse jackets and coaches jackets, will be part of the program. As “Renewed” is only in the pilot phase, it will only be offered online at this time. However, if all goes well, the program could be extended.
“At The North Face, we take a holistic approach to sustainability,” said James Rogers, director of sustainability at The North Face. “As we address the impacts of our products over their entire lifecycle, recommerce is an important next step in opening new markets and minimizing our impact on the planet. We are furthering our sustainability goals without sacrificing durability or technical standards. Ultimately, as we work to scale Renewed, we will be proving a larger, circular model for the industry.”
The North Face’s Renewed collection is available now via the button below.
What are your thoughts on this program? Should more brands try to increase their products’ sustainability? Let us know in the comments.
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