The Row

The Row is nothing without its beautifully curated, almost painfully stoic aesthetic. That goes for everything the willfully enigmatic brand does, from The Row's curated Spotify playlists to its store displays.

Witness the ultra-understated showcase that The Row just erected at Dover Street Market Ginza. Deceivingly simple stuff: upon first glance, you assume that you're merely witnessing some wood stairs, boxes, and a couple of mannequins against an undecorated wall.

Well, you'd be right, obviously, but there's much more meaning embedded behind the facade, a simultaneous flex and wink to those in the know.

The staircase, for instance, isn't just any old thing. It's an actual design by Le Corbusier called the "Staircase" (naturally) created for the Firminy Vert apartment complex.

To an ardent admirer of architecture, they speak to elegant spatial proportions elevated by a sophisticated balance of horizontal planks and quasi-industrial iron railing.

To the layman, they are merely wooden stairs.

Neither interpretation is wrong, really, it's just that these stairs so perfectly represent The Row's own ethos. A subtle flex, something most people won't recognize — the average person won't be able to perceive the price, quality and intelligent design behind these stairs, sweaters, or handbags.

Either you get it or you don't. If you don't, then The Row isn't for you.

Likewise, the crates that are delicately arranged as an ascending showcase for The Row's signature fisherman sandals are actually part of The Row's archive, first seen as an accent to the New York-based brand's Fall/Winter 2019 runway show.

Again, subtle nods for those in the know.

The Olsen sisters, who founded The Row over fifteen years ago, aren't alone in incorporating Le Corbusier's quiet sophistication into their oeuvre; Virgil Abloh was also an outspoken fan who occasionally juxtaposed his work against the great architect's creations.

We Recommend
  • mr porter sale
    Take 70% OFF TOM FORD, THE ROW, ACNE STUDIOS & More in This Summer Sale
    • Style
What To Read Next
  • bally ss24
    At MFW, Bally Struts Into Its Bellotti Era
    • Style
  • Dior Men saddle bag
    EXCLUSIVE: Dior's New Saddle Bag Looks Extra Shiny
    • Style
  • usher super bowl
    Watch This: Usher's Going to the Super Bowl
    • Culture
  • Image on Highsnobiety
    Halsey & Avan Jogia Are the Tumblr-Core Couple of Our Dreams
    • Style
  • Image on Highsnobiety
    Beyoncé’s Rick Owens Boots Might've Won the 'Renaissance' Tour
    • Style
  • bottega veneta ss24
    Your Bottega Veneta Dinner Has Been Served
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.