Thom Browne wanted to make sure that his debut at Milan's prestigious Salone del Mobile was a snooze. Because there, you see, he was set to debut his exquisite bedding collaboration with Frette, one of the world's leading producers of luxury bed and bath linens.

So, Browne did what he always does: he created a holistic showcase indicative of the inimitable worldview that's established him as one of fashion's perpetual avant-garde ideators.

"Time to Sleep," Browne's first-ever presentation in Milan, was captured as a brief short film, wherein a handful of lightly-dressed models walk with painstaking purpose to their Jacques Adnet beds, slip on their crisp grey Thom Browne suits, and lay down for some brief shuteye. They then jolt awake, undress, and hit the road.

Talk about sleeping on the job! It's sharp, sartorial, and slightly surreal. It's Thom Browne.

Your Highsnobiety privacy settings have blocked this YouTube video.

"I wanted to showcase my partnership with Frette in a way that felt personal to me; to take a simple idea and elevate it through my storytelling and allow people to see this partnership through a different perspective," Browne tells Highsnobiety.

The uncanniness of his unsleepwalking drones purposely recalls Browne's Fall 2009 presentation, his first in Europe.

It reflects Browne's typical approach to both referencing and reframing 20th-century menswear tropes, which in his hands become not tropes at all, but tangible dreams epitomized by unruffled sheets, blazers delicately hung from coatracks, and urbane base layers striped with Browne's signature quadruple-bar.

But, wait. One of Browne's consistent touchpoints is mid-century American business dress and, yet here he's staging a showcase in Italy partially furnished with vintage French beds. Isn't that a stretch? How does he make it feel so cohesive?

Your Highsnobiety privacy settings have blocked this YouTube video.

In his sleep, really. "It’s the easiest," he says. "I know exactly what I want and how it relates to the world i’ve created."

Because that's the thing about Thom Browne. Yes, he has designers and creatives who execute and flesh out his vision but, at the core of it all, is Thom Browne. The man himself.

Hence why his homeware partners are all the world's most illustrious, the most established. It doesn't matter that, while Browne is American, his homeware makers all French: Frette, Baccarat, Haviland, Christofle. It matters solely that these brands are masters of their craft because, like Browne, they are.

Like the presentation, Thom Browne's homeware homogenously blends crosscontinental ideals of elegance.

And, most importantly, Browne himself uses it all.

"It made perfect sense to partner with these brands: I live with all of [them]," he explains.

"They are all the best at what they do and have become known for the beautifully executed products they create. Beautifully created products that I want my customers to experience the same way I do."

We Recommend
  • 38 Japanese Clothing Brands Every Highsnobiety Reader Should Know & Where to Buy Them
    • Style
  • 10 Designer Travel Accessories to Flex Hard in the Departure Lounge
    • Style
  • Big Fitness Resolutions? Tackle Them in the World’s Smallest Gym With Meta Quest 3 x PUMA
    • Sports
    • sponsored
  • A Luxury Keychain Is a Smart Way to Flaunt Your Favorite Label
    • Style
  • Storage Wars: 18 Crossbody Bags to Store Your Daily Essentials
    • Style
What To Read Next
  • It's Naruto x Crocs Time (Again)
    • Sneakers
  • Margiela & Salomon Have Serious Slip-On Goodness on Their Hands
    • Sneakers
  • For Louis Vuitton, Former Rivals Federer & Nadal Take a Hike (EXCLUSIVE)
    • Style
  • Dogs Are the Main Character at Cannes
    • Style
  • Crocs' First Fashionable Sneaker Is Finally Launching
    • Sneakers
  • At Celine Winter '24, a Fantastic Symphony of Sleek Clothes
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.