The legacy of Tupac lives on forever, as evidenced by the endless posthumous reprisals of the rapper's oeuvre. Hence, vintage Tupac merch is never not in demand and thus Insonnia Projects' premium Tupac tees make perfect sense.

Aside from occasional projects for Japanese mega-retailer BEAMS, Hideaki Shikama's low-key Insonnia Projets label mostly keeps to itself, focusing on a D2C drop cycle that keeps its handmade knit T-shirts, sweaters, and loungewear relatively accessible pricewise.

Otherwise, it'd be easy to imagine wholesale prices ballooning sky-high: Even the approachable Dali art T-shirts it designed for BEAMS speak for Insonnia Project's painstaking craftsmanship.

T-shirts are woven from a bespoke long-staple cotton textile with a dry touch and cut to a perfectly boxy pattern that recalls the best kind of vintage shirts, the stuff that's juuuuust oversized enough.

Once finished, Insonnia Projects graces each shirt with a graphic achieved through era-accurate rubber printing techniques and finishes it with a custom wash process that softens and fades the garment while cracking the print in a properly vintage way.

The end result is a T-shirt that looks just like a well-worn '90s tee but, quality-wise, blows away the OG tees.

Insonnia Projects' signature brass tag is woven on the rear of each shirt's neck, allowing the wearer to roll each one up with an included leather strap and store 'em for future wear.

Insonnia Projects' latest project, dropping on BEAMS' site March 12 for ¥10,780 (about $100) apiece, is the aforementioned Tupac T-shirts, all offered in white or faded black.

Sporting vintage photographs of the West Coast rapper and stylized branding, the uninformed would almost definitely mistake these shirts for actual merch issued by Death Row in the '90s. That is, until they actually handled Insonnia Projects' exquisite tees.

As Tupac said, keep it real. Or don't, actually.

What To Read Next

  • Image on Highsnobiety

    Highsnobiety Fêted Beauty With Martinis & Manicures

  • Image on Highsnobiety

    The Stem Player Lets You Remix Kanye West's 'DONDA' for $200

  • Image on Highsnobiety

    Is Leonardo DiCaprio Dating a 19 Year Old?

  • Image on Highsnobiety

    Summertime & NOAH's Livin' Easy

  • Image on Highsnobiety

    The Return of the Air Moc Featuring UNDERCOVER

  • Image on Highsnobiety

    EXCLUSIVE: MSCHF Made Boots Fit for Astro Boy

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.