Parisian label Y/Project unveiled its FW18 collection earlier this year, with the emphasis on making UGGs cool again.
The collaborative capsule is now slated to launch soon and to celebrate, Y/Project has unveiled an artistic campaign featuring variations of classic UGG boots. The footwear is modeled against a backdrop that references Greek mythological figures such as Venus, Apollo, Hercules, and Omphale.
Each character flaunts a signature model from the footwear collab, ranging from the classic extra long stiletto, triple cuff boot, classic heeled mule and furry Coquette slide sandals. Consisting of six pieces overall, pricing for the the UGG x Y/Project collection starts at around $268.
Availability is slated for mid-September exclusively on luxury retailer Mytheresa.com.
In other style news, Fjällräven and Acne Studios celebrate Sweden with first ever outdoor-inspired collection.
