Virgil Abloh and Alex Ridha, better known as Boys Noize, have announced a new fashion collaboration with the “Mayday” collection. Inspired by the fourth Boys Noize album, the capsule in turn features a T-shirt, hoodie and anorak.
To further adhere to the music meets fashion project, a QR code unique to each item will allow a download of Boys Noize’s recently released Mayday remix EP, as well as an unreleased bonus track produced by Boys Noize and Virgil Abloh.
The launch of the exclusive collaboration will then be celebrated with a private party during Paris Fashion Week on March 7, with appearances by both artists and special guests.
You can look forward to the “Mayday” collection becoming available in OFF-WHITE’s Hong Kong, Singapore and Tokyo stores, at Selfridges, and online.
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