Virgil Abloh’s Louis Vuitton is giving a T-shirt to everybody who attends one of the brand’s “Luxury Sound Design” record club nights.
The events are curated by LV’s new Music Director, legendary London DJ Benji B, and will take place around the globe to showcase the “sound of the scene.” Abloh posted a video to Instagram from what appears to be the first of said nights, held on Thursday at the 5* Chiltern Firehouse hotel in London and starring the Detroit DJ Moodymann.
In a later post, Abloh also revealed that everybody who attends one of the nights will receive a special T-shirt. The navy blue tee features a yellow gridded map of the world alongside text containing details of the night. Abloh says that the tee will be the same at each event, the only difference being where a crystal is place on the map to mark the location of the event.
Scroll through the pictures below to see the crystal.
Details of where and when the next night will take place are as yet unknown. Stay tuned for more details.
Next up; here’s why tailoring is making a comeback.