Highsnobiety
Double Tap to Zoom

YouTube has unveiled a $100 million multi-year fund dedicated to amplifying the voices of black creators and artists on its platform as part of a pledge to spotlight their stories.

CEO Susan Wojcicki announced the company's new initiative in an official statement yesterday. "One example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13," she wrote. "We’ll host a live stream fundraising event produced by YouTube Originals (YTO), 'Bear Witness, Take Action.' The YTO will bring together creators, artists, influential public figures, and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative."

Through June, YouTube's Spotlight channel will highlight racial justice issues, including the latest viewpoints from the black community on YouTube alongside historical content, educational videos, and protest coverage

Crucially, YouTube has also pledged to continue to protect diverse communities including black creators and artists from hate and harassment across the platform. As an indication, last quarter alone they removed over 100,000 videos and 100 million comments for hate and harassment. Wojcicki said that the platform "will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist and bullying content.”

Read the full statement here.

We Recommend
  • Tyler, the Creator's Style Is So Good, His Friends Are Stealing It
    • Style
  • Noah Lyles Gold-Winning Watch? A Black Ceramic OMEGA 'Speedy'
    • Watches
  • Ungatekeeping the 10 Best Hip-Hop Documentaries You Can Watch for Free on YouTube
    • Culture
  • Nike's Light-Absorbing Vantablack Air Force 1 Is for Color Snobs
    • Sneakers
  • The Best Shorts for Under $100
    • Style
What To Read Next
  • New Balance's Latest Chunky Runner Is Too Tasteful to Be a "Dad Shoe"
    • Sneakers
  • The Basic Arc'teryx Beanie, Reborn
    • Style
  • Anyone Else Noticing the Quiet Luxurification of adidas' Finest, Flattest Sneakers?
    • Sneakers
  • The Ordinary Presents: The Science of Skin
    • Beauty
    • sponsored
  • At Fashion Week, Nara Smith Cooks Up a New Kind of Celebrity
    • Style
  • Clarks in Tokyo: A Story of Quiet Rebellion
    • Sneakers