Sign up to never miss a drop
Highsnobiety

YouTube Commits $100 Million to Amplifying Black Creators

in MoviesWords By Isabelle Hore-Thorburn

YouTube has unveiled a $100 million multi-year fund dedicated to amplifying the voices of black creators and artists on its platform as part of a pledge to spotlight their stories.

CEO Susan Wojcicki announced the company's new initiative in an official statement yesterday. "One example of the type of content we’d like to elevate on the platform will premiere this Saturday, June 13," she wrote. "We’ll host a live stream fundraising event produced by YouTube Originals (YTO), 'Bear Witness, Take Action.' The YTO will bring together creators, artists, influential public figures, and prominent activist voices for roundtable discussions and musical performances, with donations benefiting the Equal Justice Initiative."

Through June, YouTube's Spotlight channel will highlight racial justice issues, including the latest viewpoints from the black community on YouTube alongside historical content, educational videos, and protest coverage

Crucially, YouTube has also pledged to continue to protect diverse communities including black creators and artists from hate and harassment across the platform. As an indication, last quarter alone they removed over 100,000 videos and 100 million comments for hate and harassment. Wojcicki said that the platform "will work to ensure Black users, artists, and creators can share their stories and be protected from hateful, white supremacist and bullying content.”

Read the full statement here.

What To Read Next

Highsnobiety

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.