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Vienna has long been a city defined by its worldly art culture, between its elitist opera balls, world-renowned theaters, classical music luminaries and fine art museums. Then, of course, there's Yung Hurn (aka "Fiona Swarovski Junior"), the cloud rap sensation whose self-ironic lyrics, spacey production and eccentric style have led to him becoming something of a voice for his city's generation.

A member of the Berlin-based Live From Earth art collective, the rapper – when not jacking wine glasses out of restaurants (move over Rihanna) or flexing his many pool slide/dad cap/repurposed sportswear fits for Instagram – has been busy building up his SoundCloud portfolio, dropping music videos and recording his first-ever LP, Tokyo Love Hotel.

Shot by Luca Fuchs, our latest in-house editorial features Hurn laced in the finest of Italian luxury brands such as Prada, Versace, Armani, Ermenegildo Zegna, Dolce & Gabbana and more.

Browse the images above then check out his latest music video "Rot" (English subtitles not included).

Love cloud rap? Well you're in luck, because word on the street is that Yung Lean is about to collaborate with Travis Scott.

  • Photographer:Luca Fuchs /
  • Model:Yung Hurn
  • Stylist:Max Märzinger
  • Hair & Make-Up:Diego Andrés Rojas Ortiz
  • Photo Assistants:edin zenun, Franziska Klein, Rosa Hassfurther
  • Brands:Prada, Dolce & Gabbana, Versace, Emporio Armani, Petar Petrov, Ermenigildo Zegna Couture, Mario Grubisic, Wendy Jim, Paul Smith, Giorgio Armani, Hvala Ilija

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