ZANEROBE Takes a Conscious Anti-Hype Stance With Latest FW16 Collection
Following the “Graphite Collection,” Australian design collective ZANEROBE is back with a new winter range, asking us to 'keep it real' with its stripped back, no-frills collection focused on quality. “We’ve grown a lot as a brand,” explains Design Director Luke Scott, “And this campaign is a tribute to years of unwavering support from our loyal crew and fanbase."
Well-executed basics make up the collection with innovative details and finishes—such as new trims and pocket placements—creating points of interest. New chino, denim, fleece and short (it’s summer in Oz) styles feature alongside the new Blockshot utility pant, indicating the brand's direction in upcoming seasons. The range is earthy and natural at its core featuring shades of marl, gray, beige, navy, and olive; distressing features throughout.
The collection is a response to overly hyped brands and trends, claims Co-Founder Leith Testoni, “Hype is at ridiculous levels, and we’re over it. Let’s reclaim what really matters.” While many brands revel in making limited quantities and having people queue for hours for their products, designing quality style pieces that are readily available to its loyal followers is key to ZANEROBE. They suggest the simple, anti-hype approach allows more time to enjoy life and explore the world.
The new season collection is available at ZANEROBE online and key retail partners now.
We’re fortunate to have $1000 worth of new ZANEROBE styles to give away to one lucky recipient. Simply register with ZANEROBE below to be in with the chance to win. Valid entries will be selected and notified by email November 30, 2016. One entry per person, best of luck!