Highsnobiety

Havaianas

ESTABLISHED

1962

HEADQUARTERS

São Paulo

INSTAGRAM

ABOUT

Havaianas was founded in 1962 in São Paulo by Brazilian sporting group Alpargatas. After a trip to Japan, the founders created the first rubber flip flop based on the three-pronged design of the traditional Japanese zori sandal. The brand became an essential among Brazil's working and was even included in the government's list of fundamental goods, alongside products such as rice and beans.

In the '90s, the brand underwent a revival, picked up outside of Brazil by style concious consumers, and even made an appearance on Jean Paul Gaultier's runway in '99. Since then, the brand has grown in Brazil and internationally to encompass flip flops, espadrilles, accessories, and apparel.

Latest Stories

  • How To Slide Into Summer, Havaianas Style

    • Style
    • sponsored
  • Barbie Ferreira’s Havaianas Need to Join Your Summer Rotation

    • Style
    • sponsored
  • Barbie Ferreira’s Havaianas Collab Is a Love Letter to Brazil

    • Style
    • sponsored
  • Havaianas x Mastermind Slide into Summer

    • Sneakers
    • sponsored
  • MARKET X Havaianas Created an All-weather Flip-flop. Yes, Really.

    • Sneakers
    • sponsored
  • The Complete MARKET X Havaianas Style Guide, Courtesy of Highsnobiety Staff

    • Sneakers
    • sponsored
  • Tripping Through Brazil With MARKET & Havaianas

    • Style
    • sponsored
  • MARKET x Havaianas Is Too Hot To Handle

    • Sneakers
    • sponsored
  • Havaianas Celebrates The Brazilians Who Make the Community Proud

    • Style
    • sponsored
  • Daily Paper x Havaianas Is a Taste of Paradise

    • Style
    • sponsored
  • Daily Paper on Their Havaianas Collab, Paradise and Paying It Back

    • Style
    • sponsored
  • Rotate x Havaianas Is a Match Made in Cool-Girl Heaven

    • Style
    • sponsored

Havaianas Highlights

  • These Are the Best Havaianas Collaborations to Shop Right Now

    • Style
    • sponsored
  • Mastermind x Havaianas' Collab Will Convert You to Flip Flops

    • Style
    • sponsored
  • Pride of Brazil, Havaianas, Partner with NGO, All Out, on a Collection Celebrating All Love

    • sponsored
  • Havaianas Celebrates The Brazilians Who Make the Community Proud

    • Style
    • sponsored
  • It’s Time To Embrace Flip-Flops With BAPE x Havaianas

    • sponsored

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Disclaimer

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