Highsnobiety

Did you hear? There’s an outerwear renaissance happening in London. Whether it's down to a new wave of creatives in the capital, or simply its miserable climate, there's a burgeoning hub of technical innovation at its centre — and J.L-A.L is at the forefront.

Named after the initials of its founder and designer Jean-Luc Ambridge Lavelle, J.L-A.L has come a long way from its Instagram beginnings in recent years to become a fully-fledge brand that's become renowned for a particular focus on technological innovation and development, as well as for favoring experimentation over more established trends.

Image on Highsnobiety
HOKA x JL-ALTor Ultra Low
$255
Buy at Highsnobiety

Going from standalone IG page to label in under three years, J.L-A.L draws inspiration from nature’s ability to create protection, comfort, and functionality from simple structures, an ethos that also guides the label in both its materials and silhouettes.

Your Highsnobiety privacy settings have blocked this Instagram post.

For 2023, J.L-A.L is kicking things off with its biggest project to-date, after teaming up with footwear label HOKA for two takes on its Tor Ultra outdoor boot.

By leveraging its proprietary Meta-Rocker sole geometry with the comfort of a cushioned running shoe and the stability required for trekking, HOKA's Tor shoe has become a staple in the realm of hiking footwear.

“Something I’ve always admired about HOKA is their tendency to abstain from the norm," explained Ambridge Lavelle about the French label's eye-catching silhouettes. “I’ve always been a fan of their sneakers and the design language the brand has established. It’s something that stems from function and has inherently become a recognisable staple within the industry."

Image on Highsnobiety
HOKA x JL-ALTor Ultra High
$275
Buy at Highsnobiety

This collaboration — which is available now — features two takes of the shoe (Tor Ultra Low and Tor Ultra High), both of which boast a full-grain leather and textile upper, plus a tough-tackling Vibram MegaGrip hi-traction outsole with a 5mm lug.

Your Highsnobiety privacy settings have blocked this Instagram post.

Realized in “Dune” and “Aurora” colorways — inspired by harsh desert landscapes and the aurora borealis, respectively — the collection hits the functional tick box that both J.L-A.L and HOKA are known for, as well as looking the part too.

Your Highsnobiety privacy settings have blocked this Instagram post.

For J.L-A.L, this HOKA link-up marks its highest-profile collaboration to-date, and one that’s been in the making since day one.

“The initial conversation actually came about before my brand had been properly established,” he admits. “HOKA reached out to me via Instagram over a year ago when I was still designing and making one off items. We hit it off fairly quickly and began discussing different ideas.”

Your Highsnobiety privacy settings have blocked this Instagram post.

Accompanying the collection is a campaign shot by Stanley Hall in Iceland, which is said to evoke a balance between the synthetic and the natural, and draw parallels to the technology and materials we use in order to appreciate and interact with nature.

While the brand is still in its relative infancy, a collaboration with HOKA shows just how big the London gorp scene is right now, and hear this right: J.L-A.L is leading it.

We Recommend
  • HOKA's Monster Hiker Is Anything But Classic
    • Sneakers
  • WTAPS' HOKA Sneakers Are Tastefully Tough Trail Shoes
    • Sneakers
  • HOKA's No-Nonsense Hiker Has Mastered Monochrome
    • Sneakers
  • Junya Watanabe's HOKA Mule Gives Link-Ups a New Meaning
    • Sneakers
  • HOKA's Best, Chunkiest Shoe Don't Need No Classic Colorways
    • Sneakers
What To Read Next
  • adidas’ Chunky Basketball Mule Just Got More Futuristic
    • Sneakers
  • Starface Isn't Just a Pimple Patch Brand
    • Beauty
  • Reebok Is Cooking Right Now
    • Sneakers
  • New Balance's Ordinary Dad Shoes Are Getting Extraordinary Colorways (Finally)
    • Sneakers
  • Sabrina Carpenter Is Gen Z’s Queen of Celebrity Fragrance
    • Beauty
  • Crocs' Effortless Mule Went From Minimalist to Colorfully Maxed-Out
    • Sneakers

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.