It's Official: Miu Miu's Ballet Flats Are Fashion's Hottest Product
Lyst's quarterly fashion report confirms what we all suspected: Miu Miu's viral ballet flats are the industry's hottest product.
The global shopping platform has released its ranking of the most popular brands and products of Q3 2022 — and this time around, the report includes a mix of expected and unexpected entries.
For the second consecutive quarter this year, Gucci takes the cake as the world's hottest brand, followed by Prada, Valentino, Balenciaga, and Miu Miu — a double header for the Italian label, considering its winning spot on Lyst's ranking of the world's hottest products.
Despite Dolce & Gabanna's well-documented history of racism, homophobia, and misogyny, the brand managed to jump three places to number 12, wedging itself between Bottega Veneta (11th-hottest brand) and Saint Laurent (13).
Let's talk products: Miu Miu's balletcore slip-ons are followed by Birkenstock's ever-popular Boston clog, a mainstay when it comes to Lyst's quarterly reports. Surprisingly, Q3's third-hottest product is Prada's $1,000 logo tank top, a rather pricey take on Hanes' white undershirts.
UGG's Taz slipper sits at number four, while adidas' Samba sneaker, a favorite of Bella Hadid's, is at number five — at least for now, considering the backlash against the footwear giant's delayed response to Kanye West's antisemitic remarks.
Another notable takeaway: Lyst has introduced a "Breakout Brands" section to its quarterly reports, an opportunity to identify emerging labels that are gaining traction.
Thanks to its spray-on dress stunt, Coperni enjoyed over 1 million mentions on TikTok, helping fuel a 50 percent increase in Lyst searches year-on-year. Chopova Lowena also made the cut, in part due to its London Fashion Week debut (not to mention the popularity of the brand's statement skirts).
So there you have it: Q3 in fashion in a nutshell. Until next time!
