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Sean “Diddy” Combs has announced the upcoming launch of his new fragrance 3AM through Sean John Fragrances. In the ad campaign, directed by Nabil Elderkin, Combs and girlfriend Cassie reenact their favorite early morning activities, which apparently include a lot of simulated sex and light slapping. The fragrance, which comes in a clear rectangular bottle, includes notes of bergamot, mandarin, cardamom, geranium, fig leaves and orange blossom. You can purchase 3AM by Sean John for $55, available at Macy’s starting Wednesday, May 6.

Staff Writer
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