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Newcomer beer brand NOAM has been carefully developed as a homage to Bavarian lagers. Respecting the time-honored practices of Bavarian beer craftsmanship, NOAM has collaborated with one of the world’s most innovative brewing laboratories to create a beer for the 21st century.

The light, refreshing lager boasts a mild taste with floral and savory notes, while the complex flavor can be attributed to the delicate “Smaragd” hops. All ingredients are meticulously sourced from the valleys of Hallertau, a widely respected region for hop-growing. The beer is neither filtered nor thermally treated, and finished via a six-week aging process.

Capping things off, the golden-colored beverage is presented in an Italian glass bottle, reflecting the bespoke craftsmanship of the beer itself. The entire undertaking was completed in partnership with Swedish creative consultancy ACNE.

For more suds-related content, check out our coverage of the New Balance “Real Ale” pack, and our visit to the brand’s UK Flimby factory.

Vancouver-born, Berlin-based writer, photographer and editor with a steady hand on the keyboard.

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