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Berlin might not seem like the most luxurious destination on the planet, but given that the city was essentially frozen in time between 1961 and 1989, it’s a pretty fitting location for Alessandro Michele’s new, ’70s-tinged vision of Gucci.

The luxury house’s Spring 2016 campaign is shot on location at some of the German capital’s Cold War-era spots, and sees a troupe of youthful models decked out in the brand’s flamboyant, vintage-themed pieces, while clutching peacocks and riding on skateboards (as you do).

Michele’s eccentric, quirky, bombastic revamp of Gucci has been a joy to behold (the brand’s CEO recently boasted that not a single piece of Michele’s collections would be marked down in sale season), and Glen Luchford’s photoshoot only adds to the visual feast that the once-floundering Italian house has been serving up of late.

For more Gucci goodness, take a look at the lookbook for its Cruise 2016 collection.

Words by Alec Leach
Digital Fashion Editor

Alec Leach grew up in Brighton, England, but now lives in Berlin, where he leads Highsnobiety's digital fashion content.

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