When it comes to iconic photos of Kate Moss, there is an embarrassment of riches of the OG ‘90s it-girl in just about every brand under the sun. But one of the earliest and most recognizable shots of Moss depicts the model relaxing cross-legged in a fresh pair of adidas Originals Gazelles.
The brand has turned back to this photo as the face of the campaign for the Gazelle’s relaunch, though it is certainly not the same as you remember it. The new face is still Moss, but a Moss that has been manipulated into a slightly-disturbing piece of digital art.
adidas enlisted the artist Doug Abraham, known as @bessnyc4, to create the campaign image. It splices together the iconic 1993 Gazelle campaign image with a variety of other shots of Moss throughout her career, creating a collage of the familiar and the unknown. The campaign is titled “Remember the Future,” and stems from the idea of encouraging artists to steal from history to forge anew.
Kate herself is more than thrilled with the campaign, stating in a press release that “Gazelles were THE trainer we all wore in the ‘90s…I was and always have been an adidas girl.”
Look out for the updated adidas Originals Gazelle silhouette to hit stores soon, and watch the full campaign video starring Moss below.
In other adidas news, check out the new Superstar 80s sneaker in a Rainbow Primeknit.