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In celebration of Kendrick Lamar’s new Reebok Split Personality pack, the Compton Rapper collaborated with acclaimed director Nabil to produce a new color photo campaign.

Reinvigorated in color, the new shots bring to life the previous B&W campaign, and feature Kendrick in his new Classic Leather Perfect Split pack, which reflects the split sides to Kendrick’s personality. The depth of his character has been interestingly represented by the emotions and range of natural poses in the series. Nabil shot the campaign entirely on vintage camera equipment to celebrate creative art forms in their most real, original and unique formats.

Bringing Kendrick’s split personality to life, the silhouette’s understated white and stone base is updated with contrasting color blocked accents, alongside “split” rubber outsole combing retro GUM with contemporary ICE.

If you feel like paying sneaker homage to the Grammy-winning rapper, be sure to check out the pack now at select Reebok retailers and The pack will retail for $74.98 USD.

Words by Marcus Cho
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