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Next up from London Fashion Week is local girl Ashley Williams, who, in sharp contrast to the more established names on the British capital’s jam-packed circuit (Burberry, Victoria Beckham and the like), is all about youthful, street-level clothing. For SS17, Williams’ designer streetwear harked back to her school years — which means playful graphics and sloganeering were order of the day here.

Unlike many of the more adventurous designer streetwear names on the London Collections: Men circuit, there was plenty of stuff for people to spend their money on, here. Mischievous angels appeared in miniature form via silky patterned pyjama suits, or plastered on the back of varsity jackets via massive chenille embroideries. The same motif ran down the sleeves of baby pink coaches jackets — a tomboy streetwear piece that looked like it’d fly off the shelves. The same could be said of the pieces emblazoned with the nonsensical-but-youthful “haircut” graphics and the visor-style sunglasses.

Less commercially viable were the exploded sleeves and boxy blazers — but they’d still appeal to any confident, fashion-forward power dresser. Strong stuff from the young designer, and plenty of pieces for people to really sink their teeth into, at both ends of the high-low spectrum. An excellent balancing of entertainment with commercial nous.

For more London Fashion Week escapades, feast your eyes on the latest SS17 collections from Victoria Victoria Beckham, MM6 and Dilara Findikoglu.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin