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Alessandro Michele has been killing it at Gucci — his fantastical, whimsical nostalgia has been a breath of fresh air for the brand, and he’s managed to wow both the fashion industry and the luxury giant’s moneyed clientele — which isn’t as simple as it sounds.

The invite for Gucci’s SS17 men’s show back in June was a fold-out game of snakes and ladders. The women’s show took the invitations game to the next level, with this quite frankly outrageous three-dimensional pop-out theatre.

The show was hosted in Gucci’s usual venue, an abandoned train warehouse on the outskirts of Milan. Each season, Michele drapes the venue in ambience and plush furniture, and for SS17, that meant a dreamy pink haze and a scattering of luxe sofas.

“The clothes tell a story steeped in wonder, phantasmagoria and unorthodoxy,” read the show notes. “Such stories don’t mimetically represent reality. They rather act as magic lanterns, as distorting mirrors, altering languages, signs and consolidated codes.” All very high-brow and philosophical, but what of the clothes?

Michele’s clothing was near-couture levels of decadence and intricacy. Look after look of glammed-up nostalgia marched down the runway, with all of the lavish embroideries, even more lavish fabrics and pix-n-mix styling that have become Michele hallmarks. A smattering of men’s looks continued those vibes — Michele’s vision is just as bombastic when it comes to menswear.

All in all, just as trippy and wondrous as you’d expect from an Alessandro Michele collection. At the end of the day, this is luxury clothing for people with wild imaginations and even wilder spending habits.

Stay tuned for more from Milan Fashion Week. In the meantime, catch up on the latest SS17 shows from J.W. Anderson, Ashley Williams and Dilara Findikoglu.

Words by Alec Leach
Freelance Writer/Editor/Consultant

Alec Leach grew up in Brighton, England, but now lives in Berlin

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