Gucci’s batshit-insane SS17 campaign was one that certainly got tongues wagging upon release, and now a selection of behind-the-scenes photos have emerged, giving us a peek at what went down on the day of shooting.
Like something out of Stanley Kubrick’s Spartacus, the Rome-based series pitched a bunch of lions, tigers, and cheetahs alongside a group of alarmingly unperturbed models. “Wild cats nonchalantly roam the romantic city alongside our characters, a giraffe is fed grapes as they dine al fresco, and lions and tigers are welcomed into their home as they watch TV,” said Gucci of the campaign.
Gucci creative director, Alessandro Michele, claimed the garb on showcase was inspired by abstract expressionist Cy Twombly and postmodernist painter Mario Schifano.
Peep the gallery above, and then head here for news on Gosha Rubchinskiy’s upcoming partnership with adidas Football.
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