The blurring of the lines between streetwear and high fashion is nothing new, at least not by fashion’s definition of the word. Brands like Hood By Air, Cottweiler, Gosha Rubchinskiy, Astrid Andersen and Nasir Mazhar, to name but a few, have all played big parts in bringing the street to the runway in the past few years. Culminating, perhaps, with last week’s high-profile collaboration between Supreme and Louis Vuitton.
But even aside from the huge fashion shows, streetwear’s power and allure has also been felt on another, almost equally as influential stage: the street style snaps from outside the venues during fashion weeks. Last week, Highsnobiety’s Digital Fashion Editor, Alec Leach, reported that Balenciaga’s “Dad Caps” (a style of cap which has been popular on the streetwear circuit for, like, forever) were all the rage at shows in London, Milan and Paris over the past few weeks.
Well now, back at Highsnobiety HQ, we’ve started to notice another streetwear-inspired it item doing the rounds on street style sets, influencer Instagram accounts and celebrity paparazzi shots: a $3,300 embroidered Gucci hoodie. Alessandro Michele’s reimagined Gucci label has already been making moves on the circuit (last summer was all about its classic loafers) and now it appears the hoodie might just be the fashion world’s next obsession. Here’s Fear of God’s Jerry Lorenzo and Jared Leto rocking it.
The hoodie comes with an embroidered tiger and flowers appliqué at the chest, military-inspired ribbon trims at the sleeves, and embroidered flowers and vines at the hood — the latter of which also recalls BAPE’s smash hit “Shark” hoodie. It’s made in Italy from 100 percent premium cotton. You can buy it right now over at Gucci’s online store for a price of $3,300.
In other fashion news, SEX Skateboards presents another fire collection for SS17.