Ferrari looks to grow itself from an elite automotive manufacturer to a global luxury brand with the expansion of its clothing, watches, Ferrari World theme parks and other lifestyle experiences.
This summer, the Norwegian Cruise Lines’ newest ship, the Norwegian Joy, will feature something a cruise has never offered — a Ferarri go-kart track. Located at the top level to give drivers a view of the sea at every angle, the two-level track features 10 electric go karts and it’s built-in partnership with Scuderia Ferrari Watches, so expect to see Ferrari watches to be sold near the track as well.
If you’re looking forward to enjoying this experience, the Joy is designed specifically for the Chinese market, as its home ports will be located in Shanghai and Tianjin respectively. Certain classes will have free rides on the Ferrari track as part of their accommodations, while other notable amenities include a racing simulator, an open air laser tag arena, and multi-story waterslides.
Let us know in the comments if you plan on checking out the track, and be sure to peep this Japanese brutalist architecture which also houses a drop-dead gorgeous Ferrari.