This past weekend, Frank Ocean was spotted hanging out in New York City with fellow style icons Kendall Jenner and Luka Sabbat.
While Kendall and Luka were both typically immaculate — the former rocking a Chanel Fanny Pack and the latter providing a lesson in how to wear Calabasas joggers — it was Frank that, as ever, got people talking.
Sporting a never-before-seen pink hairdo, the singer opted for a relaxed look, matching some of his beloved Vans with dark blue jeans and a deeply ironic T-shirt reading: “Maintain the Mystery.”
The conceit of the message wasn’t lost on Frankie’s fans. At that very time, he should’ve been performing at Primavera Sound Festival in Barcelona (Frank canceled the week previous citing “production delays”).
Frank’s love of a good T-shirt is well documented. The Blonde star is regularly spotted in wares from the likes of Givenchy, COMME des GARÇONS and Bianca Chandon. Fans, then, were surprised upon realizing that the shirt in question wasn’t some expensive haute couture number, but a $39 “Arch T-shirt” from streetwear brand The Hundreds.
Naturally, as soon as the ID was made by online observers, The Hundreds website sold out of the T-shirt in every size and variation. Following it up, the streetwear OG has released a range of “Maintain the Mystery” dad caps — and unsurprisingly, they’re selling fast, too.
Might these be the next “must cop” items in streetwear circles? Bobby will certainly be hoping so.
Now revisit our review of Frank Ocean track “Chanel.”