During the lead up to their hotly-anticipated fight on August 26, we speculated that a brand like Nike could benefit from sponsoring Conor McGregor who is free to explore his options since this fight exists outside of the confines of the UFC and its commitments to Reebok.
News has emerged that any brand looking to serve as the title sponsor for the fight will have to pony up $10 million USD. In comparison, that is nearly double boxing’s largest single-fight sponsorship which took place in May 2015 when Tecate offered up $5.6 million USD for the exposure.
According to ESPN, “The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 USD in tickets.”
Should a brand want to solely be associated with a single fighter and his corner, the cost would then be split in half and require a $5 million USD payment.
As ESPN further noted, “If the title sponsorship and the two fighter corners were sold at those prices, the $20 million USD collected would be the largest sponsorship package for a fight by a wide margin. Five sponsors paid a record $13.2 million USD to sponsor Mayweather-Pacquiao.”