From the ground up

Rae Sremmurd, who are getting their own comic book, are starring in a new campaign with reebok, centered around the brand’s iconic Classic Leather sneaker. Just last month it was reported that the hip-hop duo had signed a deal with the veteran athletic company.

The on-hand clip in turn finds the ever-eccentric Swae Lee and Slim Jxmmi dishing on their “unclassified” sound and out-there style. In short, don’t ever tell them, “Oh yeah, you’re just rappers.”

“We do all genres, you know what I’m saying, we do trap, we do pop. We do Black Beatles, we do rock ‘n’ roll, you can’t just say ‘oh yeah they’re rappers.”

They then went on to add, “Rae Sremmurd is unclassified. We do all sorts of music.”

Furthermore, the aforementioned Reebok Classic Leather has become a staple part of the tandem’s “unclassified” style.

“The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is,” Jxmmi insists.

To see and hear Swae Lee and Slim Jxmmi delving into their music and style inspiration, simply press play above, then hit up Reebok to shop the latest Classic Leather iterations.

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