Taylor Swift‘s sixth studio album Reputation is due on Friday, November 10, and her first single, “Look What You Made Me Do,” has already stirred the media with shots taken at Kanye West and Kim Kardashian.
While the song’s official music video made its debut this past Sunday during the 2017 MTV VMA’s, the record has now amassed over 43 million streams in its first 24 hours on YouTube.
This achievement beats out viral sensation PSY who’s 2013 video for “Gentleman” had 36 million views during its first 24 hours.
According to YouTube, the video garnered around 30,000 views per minute for the day and, exceeded 3 million views per hour at some point following its debut.
Additionally, this follows the release of the lyric video, which was streamed a record 19 million times in its first 24 hours, and a day later, breaking Spotify’s same-day streams record with 8 million plays.