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Last week, mysterious “Netflix is a joke” billboards began popping up across New York and Los Angeles. Unbeknownst at the time, fans wondered whether it was an attack by a third-party or an ironic marketing ploy by the company. Today, we have confirmation it was indeed the latter, as the streaming service has unleashed a related, star-laden commercial to promote its upcoming comedy specials.

Dave Chappelle, Chris Rock, Jerry Seinfeld and Ellen Degeneres all feature in the latest spot, with each mingling alongside Netflix luminaries including the cast from Stranger Things, The CrownOrange is the New Black and House of Cards.

Netflix has made aggressive moves into the comedy market of late, with the likes of Rock and Chappelle rumored to be commanding $20 million per special. Seinfeld’s new stand-up show, Jerry Before Seinfeld, premieres tomorrow, September 19.

Now peep the best celebrity style from last night’s Emmy’s.

 

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