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It was always going to be one of the biggest days in this year’s fashion calendar, and Alessandro Michele’s Gucci SS18 show did not disappoint. Highsnobiety’s Digital Fashion Editor, Alec Leach, was there in person, providing us with a first-hand account of what went down.

Enter the gooch

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Housed in Gucci’s own headquarters, the stage set-up brought together elements from Ancient Rome, Egypt and the Aztec Empire. The blue-hued runway was to represent the Tiber river, while the backdrop was based on early Italian double portico medieval structure. Streetlights were added to give the set a more modern feel.

Clothes-wise, it was business as usual for the ever-opulent Alessandro Michele. To an almost menacing techno soundtrack, models were sent down the runway in a mix of tracksuits, glitzy dresses and over-the-top jewels.

Many of the looks were inspired by Elton John and Bob Mackie, with diamond-encrusted visors that we could see Sir John himself wearing.

The disco references were undeniable, but it wasn’t a straight ’70s show. Michele presented some ’80s looks, plenty of Talismanic jewelry and, of course, he went heavy on the logomania, with “Gucci” being replaced by “Guccy” in some cases. Other notable pieces were those adorned with the slogan “animal magnetism,” a reference to a concept coined in the 18th century.

In other fashion week news, here’s your second dose of street style from London Fashion Week SS18.

  • Photography: Miguel Medina / Getty Images
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