The adidas Originals ’80 Superstar still figures prominently in the brand’s arsenal, and now the beloved classic is slotted to receive quite the face lift for FW17.
The accompanying campaign centers around authenticity, starring “icons of tomorrow” who are “using their creativity to motivate a better tomorrow.” They include activist Barbie Ferreira, artist and photographer Arvida Byström, musician and activist Kiran Gandhi, skateboarder Rachelle Vinburg, climate change activist Xiuhtezcatl Martinez and musician Khalif Diouf.
Paying homage to the shoe’s urban roots, the new Superstar will be rendered in a clean grey colorway with subtle tonal contrasts. Other improvements include a version reproduced in nubuck with an oiled-suede 3-stripes mark, placed atop the iconic Superstar capsule model. Other versions will have gold branding details along the ankle with a metallic gold sock liner.
For a shoe that played such a pivotal role in street culture, it’s fitting that it will be paired with other iconic influences, or should we say, superstars. Check out the campaign images above.
In other news, Damon Dash is selling his jaw-dropping sneaker collection on eBay.