Milanese streetwear heavyweight GCDS just revealed its FW17 collection with a new video and lookbook campaign.
The shoots star Lera Abova, Mazurbate and Francesco Cuizza and were shot by Japanese photographer Takey. Takey brings an alternative edge to a traditional New York Christmas scene reminiscent of the classic tale, A Christmas Carol, but with a contemporary twist.
The video teases a bold color palette and loud prints including the recognizable Hello Kitty motif and features cozy outerwear, Italian knitwear and Hello Kitty pins, amongst a range of other items.
Now check out the label’s seedy NSFW SS17 video and lookbook.