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Milanese streetwear heavyweight GCDS just revealed its FW17 collection with a new video and lookbook campaign.

The shoots star Lera Abova, Mazurbate and Francesco Cuizza and were shot by Japanese photographer Takey. Takey brings an alternative edge to a traditional New York Christmas scene reminiscent of the classic tale, A Christmas Carol, but with a contemporary twist.

The video teases a bold color palette and loud prints including the recognizable Hello Kitty motif and features cozy outerwear, Italian knitwear and Hello Kitty pins, amongst a range of other items.

Keep up to date with all the latest from GCDS on Instagram and shop now via the link below.

Now check out the label’s seedy NSFW SS17 video and lookbook.

Words by Aaron Howes
Branded Content Editor
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