This weekend we partnered with Barneys on thedrop@barneys, a two-day shopping event that saw the release of 30 exclusive capsule collections from labels like OFF-WHITE, 424, Greg Lauren, Heron Preston, and FEAR OF GOD.
Taking things to the next level, designers made appearances during timed drops throughout Saturday, which saw the release of exclusive product and offered shoppers a chance to meet some of their favorite people in fashion and culture. Meanwhile, activations throughout the store kept people busy between drops. Palm Angels offered a screenprinting station on the fourth floor, while customers could customize Highsnobiety x Barneys New York shopping bags with stickers from the featured designers.
Barneys creative director Matt Mazzuca also sat down with FEAR OF GOD founder Jerry Lorenzo for a fireside chat at the FEAR OF GOD living room-inspired installation on the seventh floor.
In addition to interviews done with plenty of the designers at Highsnobiety’s eighth floor content space, Sunday saw two panels with industry insiders. The first panel tackled the topic of women in streetwear, featuring Emily Oberg, Jackie Kim of the Barneys Fashion Office, and Tracey Mills of Visitor on Earth. It was moderated by Highsnobiety managing director Jeff Carvalho.
The closing panel of the weekend was all about the spirit of DIY, and is great for any aspiring designers and creatives who want to know how to take their brand to the next level. Featured panelists included Greg Lauren, Samuel Ross of A-COLD-WALL*, Guillermo Andrade of 424, and Drew Caldwell, the buyer of developing designers at Barneys New York.
The event brought together shoppers, designers, and kids who just wanted to see what was going down. Check out our gallery above for a glimpse at everything else that happened, and stay tuned for more exclusive designer interview from thedrop@barneys. If you missed out this weekend, select pieces are available for purchase at barneys.com.
Now check out our exclusive editorial for thedrop@barneys.
- Photography: Thomas Welch