Moncler has lifted the curtain on the next phase of its ambitious Genius project, which sees the iconic skiwear manufacturer produce a series of high-profile projects, often with big-name fashion designers. Last week, the brand revitalized its own history via the retro-styled 2 MONCLER 1952 line, which followed on from high-profile collabs with Hiroshi Fujiwara and Craig Green.
Now, the label is linking with award-winning womenswear designer Simone Rocha, who has looked to the Victorian mountain climbers of the 1800s. Exploring new expressions of utility and femininity, Roche has create voluminous, heavily-embellished winter creations.
A sprawling, theatrical collection, 4 MONCLER Simone Rocha reworks Moncler's winter jackets with sequins, collapsing frills, lavish embroidery and beaded embellishment. The collection's press release points out that Rocha's attention to detail has resulted in pearls and sequin flowers exploding out of the seams of garments, as if they were foliage growing through the cracks of rock.
There's also hiking boots, luggage, jersey and knitwear, for those who want something a little more easily digestible than the sculptural creations that steal the show in the above lookbook.
4 MONCLER Simone Rocha drops September 20 in Moncler boutiques and the brand's online store. The collection is also available via select retailers, starting from September 25.