Acne Studios' "Face" subline has been a recurring motif for a minute now. Its motif consists of just two dots and a line, like the classic :| emoticon people used back in the days of MSN and dial-up internet, the mascot has made its way onto all sorts of Acne products over the years and is one of the most recognized motifs amongst other Scandinavian brands.

Acne's creative director and co-founder, Jonny Johannson, has been adding the symbol to a range of expertly crafted essentials. The subline provides classic designs emblazoned with the straight face that can form the backbone of your wardrobe along with graphic designs that tend to take more of a casual approach to the mainline.

Knit Face Backpack

Knit Face Backpack

$265

Acne Studios

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Jonny was kind enough to take the time to explain the story behind Acne's charmingly deadpan mascot.

"We were doing a fitting for a show and we didn’t have a bag—you always have to have a bag when you do a show. So I took a piece of paper and I drew this Swedish guy. Instead of a smiley, I drew a square face from a straight line and two dots for eyes."

Small Face Logo Beanie

Small Face Logo Beanie

$125

Acne Studios

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"And that’s how it came to be, just an ordinary Swedish citizen. Not too happy, not too sad, but somewhere in between. Lagom in Swedish. Since then he appeared on other things and became bigger and bigger in the collections, and rather than let it get out of hand, I thought he has to officially belong in the Acne family; I started thinking about what family means to me, and what is important within families."

Jacquard Knit Beanie

Jacquard Knit Beanie

$160

Acne Studios

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"I was thinking about my own family and how at one point in our family history we were all dressing the same as one another. From there I started thinking about what the modern family is today, which is how the concept came up."

The face has remained a part of the Acne Studios family and now has its own seasonal collections. Check out the latest one below.

Shop the Acne Studios AW22 Face collection below

Knit Wool Cardigan

Knit Wool Cardigan

$415

Acne Studios

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Small Face Logo Beanie

Small Face Logo Beanie

$125

Acne Studios

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Organic Cotton Hooded Sweatshirt

$285

Acne Studios

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Wool Crewneck Sweater

$275

Acne Studios

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Platform Snow Boots

Platform Snow Boots

$330

Acne Studios

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Fuzzy Bucket Hat

Fuzzy Bucket Hat

$175

Acne Studios

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Checkerboard Socks

Checkerboard Socks

$50

Acne Studios

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Organic Cotton Bomber Jacket

$585

Acne Studios

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Knit Gloves

Knit Gloves

$125

Acne Studios

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Shoulder Tote Bag

Shoulder Tote Bag

$160

Acne Studios

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Knit Face Patch Beanie

Knit Face Patch Beanie

$140

Acne Studios

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Organic Cotton Hooded Sweatshirt

$285

Acne Studios

Buy at Highsnobiety
Knit Face Backpack

Knit Face Backpack

$265

Acne Studios

Buy at Highsnobiety
Mini Face Shoulder Bag

Mini Face Shoulder Bag

$200

Acne Studios

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Organic Cotton Crewneck

Organic Cotton Crewneck

$285

Acne Studios

Buy at Highsnobiety
Knit Face Patch Beanie

Knit Face Patch Beanie

$160

Acne Studios

Buy at Highsnobiety

Quilted Satin Jacket

$390

Acne Studios

Buy at Highsnobiety
Knit Face Patch Beanie

Knit Face Patch Beanie

$140

Acne Studios

Buy at Highsnobiety

Cotton Workwear Trousers

$310

Acne Studios

Buy at Highsnobiety

Floral Short-Sleeve Button-Up

$310

Acne Studios

Buy at Highsnobiety

Want to keep browsing? Head to the Highsnobiety Shop for more products that we love.

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