From the ground up

Last Friday, December 1st, ACRONYM and Nike teamed up to host a very special launch party in Berlin, held at a secret location.

Ahead of its official retail launch, Nike dropped the ACRONYM x Lunar Force 1 from the AF100 pack, surprising fans who were then able to literally take the sneakers from Errolson Hugh’s hands and hang out with the designer as he signed pairs.

ΛCRИM.COM … First pairs available … ?: @phillip_koll ⚡️⚡️⚡️⚡️????

A post shared by Errolson Hugh (@erlsn.acr) on

The launch was part of Nike’s SNEAKRS stash events, where users of the app can take part in a scavenger hunt or “stash spots” allowing sneakerheads to get their hands on a pair of kicks. This is the app’s second event in Berlin, following the insane Virgil Abloh’s “The Ten” Air Force One Low drop from October.

If you want to be among the first to cop, download Nike’s SNEAKRS app to get early access.

In other sneaker news, Highsnobiety’s Managing Director Jeff Carvalho picks his top sneakers of 2017.

Senior Staff Writer

Berlin-based writer and Rihanna enthusiast.

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