I land in San Juan airport, not knowing what to expect. There’s no set itinerary shared prior to the trip. I’m not even sure who I’ll be spending the next few days with. After getting my checked luggage, I learn from the shuttle service coordinator that there are altogether about 70 more people planned to arrive from all over Europe and the Americas. The 20-some media crew (including me) and 50-some fans are all here for one thing: adidas x Bad Bunny.

For the Puerto Rican artist’s ongoing collaboration with adidas Originals, the brand planned a special three-day vacation for superfans, kicking off at the luxurious beach resort of the Hyatt Regency Grand Reserve Puerto Rico. The fans, who were raffled on the Confirmed app, were given a night’s stay there with unlimited poolside cocktails til the AM, then flown to NYC on a private charter plane in time for BB’s Yankee Stadium concert.

Once I arrive in my room at the Hyatt resort, the new adidas x Bad Bunny Forum Blue sneakers are waiting for me on my king-size bed, accompanied by a cooler and cloud-shaped microfiber towel in matching baby blue. Every other guest was also gifted the same package (and fans could bring a plus one).

After a day of being wined and dined and wined some more on La Isla of blue skies, we were bussed to a private boarding gate to fly to New York the next morning. Since I’m not a Kardashian-Jenner, I’ll probably never get to do that again in my lifetime. Bad Bunny’s adidas plane was cute, custom-wrapped in baby blue to celebrate the new Forum collab.

Before we get into the flight, let’s take a moment to observe the actual shoe. Following up on Bad Bunny’s “The First Café,” “Easter Egg,” and “Back to School” editions of the adidas collaboration, the musician wanted to spotlight the culture and beauty of his hometown. The sleek blue colorway pays homage to the bright blue skies and beach waters of The Rich Port.

The classic basketball silhouette (B-Ball, Baby Blue, Bad Bunny... Coincidence?!) originated in the '80s and has ascended as one of adidas' most important sneakers on the street. Its connection to sports and streetwear ultimately symbolize its embrace of community, making it the perfect choice for Bad Bunny to represent his people.

But you might be thinking, is baby blue really the best color to represent Puerto Rico? After all, the sky is blue everywhere, isn't it? If this is the thought that crossed your mind, I highly suggest you visit the island. Even with sporadic cloudiness and heavy rain, PR's skies are as clear and blue as can be, so much so that it's a point of high pride among locals. There's really nothing like it.

Friends and fans lucky enough to board the plane were given more exclusive VIP merch in the form of a branded tote bag packed with flight essentials: a wireless headset, travel neck pillow, and a furry blankie (mi favorito). We also got a cloud-shaped lunch box with plantain chips and blue dessert. I sat business class behind Puerto Rico-based NFT artist, gmoney. The flight attendant would not let me not have a piña colada in hand at all times during the flight.

After a sweet 3.5-hour ride with blasting reggaeton and disco lights, we finally arrive in NY. Day Two ends with a private party at Toñitas Social Club in Williamsburg, a truly authentic and the most OG Puerto Rican thing you could ever do in the city, and assumedly, Bad Bunny’s personal favorite go-to spot. By now, I’ve memorized practically every one of Benito’s songs by heart.

Before Bad Bunny’s World’s Hottest Tour concert on the last night, superfans were treated to an employee-discounted shopping spree at adi’s flagship store in SoHo. Decked in adidas gear, we headed to the Bronx for Yankee Stadium, blasting more reggaeton on the way. We get to the venue an hour before the scheduled start time, but the tens of thousands of concert goers form a snakey two-hour line, which was a party in and of itself with more people I could count dressed in sequin bikinis and bunny ears.

The stadium quickly filled up, and Diplo opened stage. After an hour of fist-pumping DJing and multiple servings of chicken tenders (adidas handed out $200 Visa gift cards for food and drink at the venue; I'm still using mine for groceries), Bad Bunny finally emerged in front of the giant LED screens and fake palm trees, rocking his blue Forum and enraging fans into an incoherent Spanish chant. The concert lasted from around 8PM to midnight, with a seemingly unlimited amount of fireworks and laser beams.

Just when you thought it was over. The three-day adidas x Benito extravaganza (five days if you count the travel days) concluded with an after party at the Bronx's Salsa Con Fuego. I mean, we could never have enough piña coladas. FR, you had to be there.

The adidas Originals x Bad Bunny Forum Blue can be purchased now exclusively on the Confirmed app.

What To Read Next

  • Image on Highsnobiety

    Daniel Lee is Burberry's New Chief Creative Officer

    Style
  • best halloween costume

    The Best, Worst, and Weirdest Celebrity Halloween Costumes

    Culture
  • Image on Highsnobiety

    Our Favorite Looks From Milan Fashion Week SS23

    Style
  • Image on Highsnobiety

    Can I Get Uhhhhh...CPFM Happy Meal?

    Culture
  • Image on Highsnobiety

    Tracksmith Lands In London Bearing Footwear

    Sneakers
  • Image on Highsnobiety

    MARKET Begs for Kanye Beef With Copycat YZY SHDZ

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.